I had a "Friend" on My Space who recently contacted me on here and told me a frightening story about the Realtor her parents were currently using to sell their home. The Realtor had told the parents that they didn't like doing Open Houses and hadn't done more than two open houses in over a year of representing them. I asked my "Friend" what the Realtors was doing to EARN his "Marketing Fee" and she wasn't quite sure, not surprisingly. This was probably because the Realtor didn't present a Marketing Plan when they took the listing, and after all, wasn't doing anything proactive to sell the home (unless, you count constant prayer, finger-crossing, and hope).
First, most Realtors don't like doing Open Houses because they don't know how to do them. That's a problem. That's like being a Baseball player and saying you don't like playing in the field, you just want to bat. At Weichert, Realtors, we go through extensive training on how to properly hold a home open. It's not just what we do at the open, it's what we do beforehand and afterwards that counts as well!
I'm doing Open Houses EVERY weekend, rain or shine, because they work. I know how to do them better than most because I've been sitting in them my whole life. In fact, I just made a sale at an Open House a couple of weeks ago. Oh, and my My Space "Friend", her parents finally got their home Open twice a month now.... now, that they listed it with me!
I'm working hard, to make your move easy!
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